Field Force & Retail Execution — Southeast Asia

The smarter way to run
retail execution
across SEA

Testament deploys and implements leading retail execution platforms for FMCG brands and distributors across Southeast Asia — from GPS field force tracking to real-time OSA monitoring and planogram compliance.

Get in Touch →

Trusted by teams across the region

FMCG Beverages Personal Care Modern Trade Snacking Distribution Route-to-Market
Our Solutions

Everything your field team needs to perform — and prove it.

We implement best-in-class retail execution technology so your field teams work faster, your managers see what's actually happening, and your shelf presence is never left to chance.

Live Field Force Tracking

Know exactly where your merchandisers and sales reps are — in real time. Track routes, visit durations, and call rates from the moment they leave the warehouse to their last stop of the day.

On-Shelf Availability (OSA) Monitoring

Out-of-stocks cost you sales and space. We implement OSA solutions that flag gaps at shelf level in real time, so your team can respond before a competitor fills the gap.

Planogram & Shelf Compliance

Your merchandising standards only matter if compliance can be measured. We deploy image recognition tools that audit shelf conditions automatically — cutting manual audit time and raising accuracy across your store universe.

SUBMIT

Custom Reporting & Store-Level Insights

No more waiting for weekly reports. We configure dashboards that push real-time shelf data — OSA, POSM, promotion compliance, and placement — directly to the people who need to act on it.

Route & Coverage Optimisation

We integrate your store universe with Google Maps and route optimisation tools so your reps visit the nearest store next — not the one they prefer. Cover more ground with the same headcount.

End-to-End Platform Implementation

We are implementation partners for leading retail execution platforms including Repsly, ParallelDots, and others. We handle configuration, onboarding, integration, and go-live so your team hits the ground running.

Why Testament

SEA-first. Platform-agnostic. Implementation-obsessed

Most retail execution deployments in Southeast Asia fail not because of the software — but because of how it's rolled out. We exist to fix that. We've implemented solutions across Thailand, Indonesia, Vietnam, the Philippines, Malaysia, and Singapore.

19
Deployments completed across SEA
6
Countries — TH, ID, VN, PH, MY, SG
2,300+
Field reps onboarded to platform
94%
Platform adoption rate at 90-day mark
🌏

Built for SEA complexity

Modern trade, general trade, and van sales coexist differently in every SEA market. We implement with that reality in mind.

⚙️

Multi-platform capability

We work across multiple platforms and recommend the right fit for your team — not the one we're paid to push.

📶

Offline-first deployments

Connectivity in the field is never guaranteed. Every implementation we run is optimised for low-connectivity environments.

🤝

Adoption, not just go-live

We stay engaged past launch. Training, change management, and ongoing support are part of every engagement.

How It Works

From first conversation to field team go-live

A structured process designed for speed — without skipping the details that make implementations stick.

01

Discovery Call

We map your field operations, store footprint, and current tools to understand exactly what you need.

02

Platform Recommendation

We shortlist and demo the right platform for your team size, market, and workflow — including pricing.

03

Configuration & Onboarding

We handle setup, data migration, integration, and user training. Your IT team stays out of it.

04

Go-Live & Support

We stay engaged through launch and beyond — monitoring adoption and resolving issues as they arise.

Selected Work

Deployments that moved the needle

A sample of recent implementations across the region. Client names withheld by agreement.

Thailand · Beverages

Field force deployment for a national energy drink distributor

Scoped and deployed a GPS-based field tracking and store-visit platform across 180 outlets in Bangkok and Chiang Mai. Managed full onboarding for 47 sales reps and 12 supervisors, including offline-mode configuration for upcountry coverage gaps.

+34%
Route adherence improvement
6.8
Avg. daily visits per rep (up from 4.2)
Indonesia · FMCG

OSA and planogram compliance rollout for a personal care brand

Deployed image recognition-based shelf auditing across 340 modern trade outlets in Java. Integrated with the client's existing DMS and configured custom compliance scoring dashboards for the trade marketing team.

91%
Audit coverage (vs. 43% manual prior)
-62%
Time spent on manual shelf reporting
Vietnam · Snacking

Route optimisation and van sales integration for a regional snack distributor

Implemented route planning and van sales software for a distributor operating across Ho Chi Minh City and the Mekong Delta. Redesigned coverage zones to reduce average drive time between stops and extend daily call capacity.

+22%
Outlets covered per rep per week
11wk
Full deployment from kick-off to go-live
Get Started

See what the right platform looks like for your team

We'll run you through a live demo using your own store scenarios — not a generic slideshow. Tell us where you are and we'll take it from there.

  • Personalised demo scoped to your market and team size
  • Honest platform comparison — we'll tell you what doesn't fit
  • Indicative pricing and implementation timeline included
  • No commitment required to see the full picture
  • Response within one business day

Get in Touch

We respond within one business day. No spam, no hard sell.

✓  Request received — we'll be in touch within one business day to schedule your demo.